I collaborated with Jacky Lee while in Taiwan on this interactive TV project as part of our ongoing research into interactive and emotionally-reactive television. It was installed at the Shanghai Museum of Contemporary Art as part of the Animamix Biennial.
"video" Category
“The Pepsi Machine”
Tuesday, September 4, 2007
The “Community Vending Machine” or simply “Pepsi Machine” was a project that I completed while at the MIT Media Laboratory that was shown at Wired NextFest 2006 in NYC. I don’t have time to go into details now, but just know that it’s an interactive media purveying platform that uses multiple (14) individual spanning screens, computers, microphones and computer-vision to allow people to interact both explicitly and implicitly.
Most interesting for me is the fact that the machine passively generates knowledge about the specific audience that visits it and can then use this data to inform the content creators or even as a commodity to sell to 3rd parties. To this end the Pepsi Machine has expanded possibilities for generating value… I’ll elaborate more later.
